The advent of digital imaging in the late 20th century began to blur the distinction between videography and cinematography. The arrival of computers and the Internet created a global environment where videography covered many more fields than just shooting video with a camera, including digital animation (such as Flash), gaming, web streaming, video blogging, still slideshows, remote sensing, spatial imaging, medical imaging, security camera imaging, and in general the production of most bitmap- and vector-based assets. As the field progresses videographers may produce their assets entirely on a computer without ever involving an imaging device, using software-driven solutions. Moreover, the very concept of sociability and privacy are being reformed by the proliferation of cell-phone and surveillance video cameras, which are spreading at an exceptional rate globally.

A videographer may be the actual camera operator or they may be the person in charge of the visual design of a production (the latter being the equivalent of a cinematographer).